PRIMA

So light, you'll forget they're there. The world's first truly casual performance sneaker.

$79.95
How we price premium differently. Learn more.
Color: Cheetah Beige
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Size

If you're between sizes, size up.

Free exchanges within 30 days

Shipping from the US

Details
  • WEIGHT: 9.6oz per shoe (size 10)
  • UPPER (woven textile): Lightweight and breathable, this material ensures versatile style and comfort. It showcases nuanced color variations, blending seamlessly with any wardrobe.
  • LINING: Made from natural cotton fibers, the lining offers superior breathability and moisture-wicking properties, keeping your feet dry and comfortable all day.
  • INSOLE: The AirO-Sole combines a layer of moisture-wicking cork with an ergonomic TPU compound for shock absorption and high rebound, keeping every step responsive, stable, and cushioned.
  • LACING: The innovative YLock-Fit Technology ensures a sleek, custom fit. Elastic laces are secured through discreet cleats on the tongue, with excess lace tucked into a hidden pocket for a minimalist look.
  • DuraFit OUTSOLE: Seamlessly molds to the natural contours of your foot, offering lightweight flexibility, durability, and superior shock absorption for all-day comfort and performance.
Shipping, Exchanges, Returns

Shipping:
We ship from our warehouses in the US, with standard shipping usually taking between 2-5 business days. We offer free standard shipping for orders above $100 as well as express shipping options. More info here.

Exchanges & Returns:
We have a 30-day return and exchange policy. Each customer gets one free exchange. To be eligible for an exchange and return, your item must be in the same condition that you received it, unworn, unused, with all tags attached, and in its full original packaging. More info here.

Care guide

Our sneakers are easy to take care of and even machine washable. Find a full care guide here.

FOR EVERY OCCASION

YOUR WARDROBE'S NEW ESSENTIAL

From casual to classy, the colors of our PRIMA model have been carefully selected to complement as many of your outfit choices as possible.

EVERY DETAIL COUNTS

COMFORT IN EVERY LAYER

Every detail counts
Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 1.

INNOVATIVE OUTSOLE TECHNOLOGY

Our Durafit outsole provides an unparalleled fit, designed to mold to the natural contours of your foot. It offers both flexibility and durability, ensuring support that lasts, while being exceptionally lightweight.

Our AirOCore Technology adds further innovation with extra heel cushioning, reducing pressure on the Achilles tendon and enhancing shock absorption.

Every detail counts
Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 2.

Y-LOCK-FIT™

Our Lacing Technology eliminates visible nots and uncomfortable hidden closures. The elastic lace is secured through discreet cleats on the tongue for a custom fit, with excess lace neatly tucked into a hidden pocket. Keeping the look clean and minimalist.

Every detail counts
Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 3.

PREMIUM UPPER MATERIALS

Inspired by Italian craftsmanship, we carefully selected premium materials that blend timeless elegance with modern performance.

Our fabrics are chosen not only for their refined appearance but also for their durability and breathability. Our textiles are naturally breathable and our PU is perforated to deliver an upper that’s both supportive and airy.

Every detail counts
Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 4.

NATURAL LINING & INSOLE

We chose cotton and bamboo for the lining due to their superior breathability, moisture-wicking, and softness compared to synthetic materials.

Our insole is engineered with a layer of moisture-absorbing cork, complemented by an advanced ergonomic TPU compound. This combination delivers excellent shock absorption and a high rebound effect.

Every detail counts
Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 1.

INNOVATIVE OUTSOLE TECHNOLOGY

Our Durafit outsole provides an unparalleled fit, designed to mold to the natural contours of your foot. It offers both flexibility and durability, ensuring support that lasts, while being exceptionally lightweight.

Our AirOCore Technology adds further innovation with extra heel cushioning, reducing pressure on the Achilles tendon and enhancing shock absorption.

Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 2.

Y-LOCK-FIT™

Our Lacing Technology eliminates visible nots and uncomfortable hidden closures. The elastic lace is secured through discreet cleats on the tongue for a custom fit, with excess lace neatly tucked into a hidden pocket. Keeping the look clean and minimalist.

Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 3.

PREMIUM UPPER MATERIALS

Inspired by Italian craftsmanship, we carefully selected premium materials that blend timeless elegance with modern performance.

Our fabrics are chosen not only for their refined appearance but also for their durability and breathability. Our textiles are naturally breathable and our PU is perforated to deliver an upper that’s both supportive and airy.

Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 4.

NATURAL LINING & INSOLE

We chose cotton and bamboo for the lining due to their superior breathability, moisture-wicking, and softness compared to synthetic materials.

Our insole is engineered with a layer of moisture-absorbing cork, complemented by an advanced ergonomic TPU compound. This combination delivers excellent shock absorption and a high rebound effect.

LIFE WITH ADYRO

STYLE FOR EVERY MOMENT

FOUNDER DARIO KAUTE

CHALLENGING THE ORDINARY

In my 15 years in footwear, I’ve seen sneakers become the everyday staple—but they’ve barely evolved. High-end brands focus on materials, but neglect innovation. Performance brands push technology, but lack refinement. ADYRO was created to bridge that gap—elevating everyday footwear without compromise.